Friday 01, Mar 2024

Chamber’s acquisition anchors future plans

Geelong Chamber of Commerce Acquires Historic Property at 151 Mercer St, Geelong

The Geelong Chamber of Commerce (GCC) proudly announces the successful acquisition of 151 Mercer St, marking a significant milestone in the organisation’s 170-year history. This landmark purchase follows a rigorous Expression of Interest (EOI) process conducted by the City of Greater Geelong, reaffirming GCC’s commitment to fostering business growth and prosperity in the region.

Jeremy Crawford, CEO of Geelong Chamber of Commerce, expressed enthusiasm about the acquisition, stating, “The purchase of 151 Mercer St represents a significant milestone for the Geelong Chamber of Commerce. This strategic investment underscores our dedication to advancing the interests of our members and contributing to the economic prosperity of Geelong.

Our dedication to our members is unwavering and this significant step forward presents numerous opportunities for Geelong Chamber members to benefit from enhanced services and facilities.”

Plans for the building include establishing a permanent Geelong Chamber headquarters, office spaces for Chamber staff, and a business services hub equipped with meeting rooms and event spaces. Additionally, there is potential to introduce other initiatives and services to further support the needs of the wider business community with a focus on cultivating business and economic growth, from micro and start-up operations through to large enterprise.

Renée Jovic, Chair of Geelong Chamber, is excited for the future, commenting “this property, strategically located in the heart of the Knowledge & Enterprise precinct under the Geelong Framework Plan, aligns perfectly with the prosperity and future of Geelong. It gives our Chamber an opportunity to create an epicentre for business in Geelong, and a modern proposition that puts our member businesses and their experiences at the forefront of everything we do.”

Greater Geelong Mayor Trent Sullivan congratulated the Chamber for its investment. “The acquisition highlights the Chamber’s confidence in our city’s centre, and deep respect for our rich heritage. The Chamber will be a great addition to our Civic Precinct, creating further business and community activity in this emerging commercial area.”

Founded in 1854, the Geelong Chamber has been a steadfast advocate for the business community in Geelong, providing a wide range of services promoting economic development and supporting local businesses. With its extensive network of members, the Geelong Chamber serves as a hub for collaboration, innovation, and growth, reflecting its mission to create a thriving business environment in Geelong.

The property’s historical significance cannot be understated. Built in 1921, the former Richardson’s Garage at 151 Mercer St has played a prominent role in Geelong’s architectural and cultural landscape for over a century. Recognised for its distinctive architectural features, the building holds immense heritage value.

Recently awarded a local National Trust Heritage Award, the restoration of 151 Mercer St returned the building close to its original appearance, preserving another one of Geelong’s rich architectural heritage assets.

Mr Crawford stated “The Geelong Chamber of Commerce remains committed to retaining and restoring the heritage fabric of 151 Mercer St, ensuring that its historical significance is preserved for future generations. Guided by principles of heritage conservation, any refurbishment or alteration work will be undertaken with utmost care and respect for the building’s architectural integrity.”

The Knowledge & Enterprise precinct under the Geelong Framework Plan is poised to play a pivotal role in the city’s growth and development over the coming decades, with mixed-use development underway and more to commence soon, Geelong continues to evolve and expand.

The Geelong Chamber recognises the importance of positioning itself at the forefront of this transformation, building its resources and influence to drive positive change and leveraging opportunities to capitalise on a growing CBD. Organisations such as Deakin University generate an important vibrancy and energy to our city and Nyaal Banyul Geelong Convention & Event Centre will have a significant economic impact.

Greater Geelong Mayor Trent Sullivan added “They are well placed in the Civic Precinct to continue their fantastic work in supporting our business sector and the region’s economic growth.”

As Geelong continues to grow and thrive, Geelong Chamber remains dedicated to serving as a catalyst for progress and prosperity, driving innovation, collaboration, and economic development across the region.

For more information about the Geelong Chamber of Commerce and its initiatives, please contact:

Geelong Chamber of Commerce





Jeremy Crawford, CEO