Masterclass Month: Leveraging AI for Business Success

Leveraging AI for Business Success presented by Matt Cowdell, Arthur St

Most business owners or directors are aware of the buzz around AI and we have all seen the term creep its way into every new digital product.

In this practical session, Matt will demystify AI and talk through the practical applications for your business. He will guide you through the basics of:

• Machine Learning
• Big Data
• Neural Networks
• Language Models

You’ll also get to explore how to get your business or brand AI ready and will cover the best AI tools for marketing, business processes and customer experience.

Date: Tuesday 12 March

Time: 10am-11.30am

Venue: The Gordon, Share Plate Conference Room, 2 Fenwick St Geelong (above The Davidson’s Restaurant)

Light refreshments will be available.

This Masterclass is free for Chamber members.
$25+GST for the general public.

Please register through the link.

This Masterclass is part of Geelong Chamber’s new initiative – Masterclass Month. For other events in the Masterclass Month: Marketing, head to our Events page on the website.

About Matt Cowdell, Managing Director of Arthur St

Matt is a highly experienced and respected digital marketer and trainer.  Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.

Matt Cowdell now serves as the Managing Director of Arthur St, a purpose-driven, transparent, and results-oriented digital marketing agency that collaborates with a diverse array of renowned Australian businesses and brands.

Arthur St specialises in developing customer experience strategies, AI, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.