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Masterclass Month: Build a better Small business brand

19 March @ 10:00 am - 11:30 am

Free – $25.00


How to Build a Better Small Business Brand presented by Sam Milne, Fluid Branding

Fluid Branding’s Strategy Director Sam Milne will take participants through a 90-minute discussion on navigating the complexities of brand building for small businesses.

Gain invaluable insights into the nuanced dynamics of dealing with various personalities, and how branding works to create both short-term and long-term value beyond your personal relationships. Discover how to pick a good agency by selecting for collaboration, understanding and creative thinking rather than just flashy theatrics.

Sam will present local case studies from across multiple industries, from real estate to retail to hospitality to government-facing businesses.

Join us as we decode the secrets of selecting the perfect branding agency so you can build a better small business brand.

Date: Tuesday 19 March

Time: 10am-11.30am

Venue: The Gordon, Share Plate Conference Room, 2 Fenwick St Geelong (above The Davidson’s Restaurant)

Light refreshments will be available.


This Masterclass is free for Chamber members.
$25+GST for the general public.

Please register through the link.

This Masterclass is part of Geelong Chamber’s new initiative – Masterclass Month. For other events in the Masterclass Month: Marketing, head to our Events page on the website.


About Sam Milne

A highly experienced strategy and design specialist, Sam has worked across the world for 15 years focusing on brand strategy, communications, new product innovations, and packaging. In that time, Sam has worked across a variety of sectors, including FMCG, beverage, utilities, and finance with a diverse range of clients, including Unilever, Twinings, Asahi, Danone, Arnott’s, Bureau Veritas, Mentholatum, Cascade, and Treasury Wine Estates. His resume includes studios such as Elmwood in London, Cato Brand Partners in Melbourne and today he is the strategy director at Fluid Branding in Torquay. Sam is also the host of the Failure To Launch: A Fluid Podcast which explores the some of the biggest brand flops and failures in history.


19 March
10:00 am - 11:30 am
Free – $25.00
Event Category:


Geelong Chamber of Commerce


The Gordon
Corner Latrobe Terrace and Gordon Ave
Geelong, Victoria 3229 Australia
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