Thursday 02, Jun 2022

Launch of a new branding for Geelong

The Geelong Chamber is proud to be a vision partner for Greater Geelong Stories along with other leading local organisations providing leadership in implementing our vision for the Greater Geelong region.

At today’s launch we heard all about the new branding for Geelong around ‘Greater Geelong, Greater Australian Stories’, recognising Geelong as the place to be nationally and internationally.

Well done to all stakeholders that were involved in giving Geelong a remarkable new branding by diving deep into the identity of our outstanding region.

“This brand celebrates our region and brings together great content and resources that businesses can use to tell their own story.” – Ben Flynn, Chamber CEO.

Local industries, businesses, and stakeholders have an opportunity to be part of the unifying brand with a suite of assets freely available to promote the region.

To find out more, head to