Masterclass: Ditch the marketing mindset and achieve a brand that sticks

Even if you think you know what brand is this lively, interactive workshop will turn those ideas inside out! Presented by Michel Hogan, Brand Counsel, this workshop will show you how brand is the result of promises you keep and an enduring store of value created by everyone’s unheroic work.

We’ll use scenarios and challenges to explore how brand is a result of everything you do. And whatever your business, you’ll walk away with punchy practical advice and know-how that anyone, in any role can use to achieve a brand that sticks.

Ditch the brand is marketing mindset and learn:

• How EVERY business has a brand (even if you think you don’t)
• The hidden promises you’re making to employees and customers – without realising it
• How what you do is more important than what you say
• How your team and how you do things – not the marketing – is the real secret weapon

Date: Thursday 20 March
Time: 10am-12pm
Venue: Novotel Geelong, 10/14 Eastern Beach Rd, Geelong
Cost: $49+gst for Chamber members and $99+gst for non Chamber members. Light lunch is included after the session

Who the session is for

Relevant for business owners, leaders or managers of any-size or kind of enterprise. Whether you’re laying foundations, responding to changes
or in the process of re-inventing yourself.

Meet Michel Hogan 

Michel is a Brand Counsel. She helps you get clear on what matters most and make promises you can keep. Her work is backed by over 30 years in the field In Australia and the US, and over 500 articles thinking out loud about the true nature of brand. She’s a pioneering thinker, straight-talking adviser and the author of two books – Between Making Money and World Peace and The Unheroic Work. And is your secret weapon for achieving a brand that sticks