It's good to meet you. I am a brand counsel, writer and speaker. I advise on the risk to your purpose and values of making the wrong promises. For over two decades, I’ve been helping organisations like yours make promises they can keep, and keep the promises they make with a bountiful brand the result. My work creates alignment between who you are, what you say, and what you do. So people know and experience what you care about. And whether you’re offering up products, services, or ideas, nothing gets in the way of your success. I regularly speak and write about brand and the role of identity, promises and experience.